Format Finder — Social Media Specs for Photographers & Filmmakers
Getting your format wrong before you shoot costs you in the edit. This free tool gives you the correct aspect ratio, pixel dimensions, and orientation for every platform — whether you're delivering a YouTube documentary, an Instagram Reel, a LinkedIn case study, or a TikTok short.
Built for photographers, videographers, and content creators who want to get it right the first time.
Format finder
Know your ratios before you shoot. Select a platform and content type to get the recommended format, pixel dimensions, and production guidance.
Why format matters before you press record?
Every platform has its own rules. Instagram Reels demand 9:16 vertical. LinkedIn rewards 16:9 horizontal. Pinterest's best-performing Pins are 2:3 portrait. Shoot in the wrong ratio and you're either cropping out faces in the edit or publishing with distracting black bars.
This tool covers the key formats for YouTube, Instagram, TikTok, LinkedIn, Facebook, X (Twitter), Pinterest, and Snapchat — including feed posts, Stories, Reels, Shorts, carousels, thumbnails, and profile banners.
What the specs mean?
Aspect ratio is the relationship between width and height — 16:9, 9:16, 1:1, 4:5. It determines the shape of your frame. Pixel dimensions are the actual resolution — 1920×1080, 1080×1920 — and determine quality and eligibility for platform features like YouTube's HD badge.
Getting both right means your content looks intentional, not repurposed.